Experiential Marketing
Red Bull

I was lucky enough to help develop and promote various events for Red Bull UK and Ireland. 'Art of Can' challenged creative minds to see what could be created from the body of a Red Bull can. The best entries were exhibited in the Truman Brewery and judged by Tracey Emin. 'Red Bull Air Race' saw teams of stunt planes competing over Longleat and 'Red Bull X-Fighters' brought extreme moto cross to Slane Castle in Dublin.